Skip to content
Alamin Sultan

Speed & Optimization

Your site is already built. Now make it fast — and make it convert.

Core Web Vitals fixes, image and caching work, safe migrations, and A/B testing for real estate and e-commerce sites that need to perform better.

Website speed and optimization for real estate and e-commerce means making an existing site load faster and convert better: fixing Core Web Vitals (LCP, INP, CLS), compressing and lazy-loading images, adding caching and a CDN, cleaning up scripts, and running A/B tests on key pages. Google uses speed as a ranking factor, and 53% of mobile visitors leave a page that takes more than three seconds — so speed work usually pays for itself in recovered leads and sales.

Speed & Optimization

Speed & Optimization

The problem

A slow site loses rankings, leads and sales at the same time — quietly. You won't see it in a dashboard unless you're measuring it, but your competitor's faster site is winning the click and the conversion.

What I build

Speed and Core Web Vitals

  • Full audit against LCP, INP and CLS with a prioritised fix list
  • Image pipeline — WebP/AVIF, responsive sizes, lazy-loading
  • Caching, CDN, and render-blocking script cleanup
  • Font loading, third-party script control, database and query cleanup (WordPress/WooCommerce)

Safe migration and fixes

  • Platform migrations with a full 301 redirect map
  • Zero-downtime cutover, backups, and a rollback plan
  • Bug fixes and broken-functionality repair

Conversion rate optimization

  • Heatmaps and session review to find drop-off
  • A/B tests on hero, product page, forms and checkout
  • Trust signals, clearer CTAs, shorter forms

What you get

  • Before/after Core Web Vitals and PageSpeed scores
  • A faster site with the same design, or a better one
  • A shortlist of tested conversion improvements
  • Image, script and font loading fixed at the source
  • No breaking changes — same functionality, verified before launch
  • A written report you can hand to your team or agency

Process

  1. 01

    Discovery call

    Goals, market, must‑have features.

  2. 02

    Proposal

    Fixed scope, fixed price, timeline.

  3. 03

    Build & review

    Regular previews, your feedback.

  4. 04

    Launch & support

    Deploy, test, train, stay available.

Get a quote

Two hours to a reply.

What it costs

Fixed price, agreed before we start. No hourly surprises.

Essential

Solo agent / small store

$199/ month

  • Website build, hosting, care
  • 2 dev & edit hours / month
  • On-page SEO
  • Quarterly reporting

SEO & Analytics setup

$600one-time

    Most chosen

    Growth

    Team / growing store

    $399/ month

    • Everything in Essential
    • 5 dev & edit hours / month
    • On-page + local SEO
    • AI chatbot

    Not sure which fits? See all pricing or get a free audit first.

    Related work

    Binzmo – Auto Parts Online Store website
    E-commerceRiyadh, Saudi Arabia

    Binzmo – Auto Parts Online Store

    +150% sales growth in KSA (client-reported)

    A conversion‑first store with fast product pages, a short checkout, Mada and Tabby, full Arabic RTL, and GA4 with enhanced e‑commerce tracking so we could see and fix the drop‑off points.

    WordPress
    View Live Site
    Limassol Real Estates – Premium Cyprus Property Hub website
    Real EstateCyprus

    Limassol Real Estates – Premium Cyprus Property Hub

    Website for a €50M+ Cyprus agency

    A fast property hub with map search, saved searches and email alerts; multilingual listings; an AI chatbot to qualify enquiries around the clock; and CRM routing so…

    WordPress
    View Live Site

    FAQ

    Will you break my design?
    No — speed work keeps the look; CRO changes are tested first.
    Can you migrate without losing traffic?
    Yes — that's what the redirect map is for.
    Do you work on sites you didn't build?
    Yes — that's most of this service.

    Let's talk about your project.

    Book a free 30‑minute call. I'll review your current site, show you what's costing you leads or sales, and tell you exactly what I'd do. No commitment.

    100% Job Success on Upwork · 4.9★ on Fiverr · 350+ projects with my team · reply within 2 hours