HOMEMADE Estate — Marbella & Costa del Sol Real Estate
Full website build + a long-form SEO blog program across multiple buyer segments
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The brief
HOMEMADE Estate lists thousands of properties across Marbella and the Costa del Sol for an international buyer base — villas, apartments and luxury homes, each attracting a different kind of buyer.
What I built
A complete website designed around browsing thousands of listings without it feeling generic — clear filtering, strong property presentation, and a brand voice built on their "Swiss-German precision" positioning.
SEO content strategy
A long-running program of in-depth SEO blog content, each piece written for a specific buyer segment and market rather than one generic audience — the approach that actually moves search rankings for a catalogue this size.
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